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September 01.2025
2 Minutes Read

Victoria's Secret Opens Flagship Store: A New Era for Lincoln Road Retail

Aerial view of Miami's urban skyline with palm trees and bright sky.

Victoria’s Secret Makes Waves on Lincoln Road

In a bold move demonstrating the rebounding retail landscape of Miami, Victoria’s Secret has opened its new flagship store at 900 Lincoln Road. This strategic decision comes as the prominent lingerie and clothing retailer inks a 12-year lease with ALTO Real Estate in a 7,500 square foot space, positioning itself at the heart of one of America’s most prestigious shopping corridors.

Yaniv Melamud, co-founder and CEO of ALTO Real Estate Funds, emphasizes the significance of this location, stating, "This long-term lease with Victoria’s Secret reinforces the value of this prime location and strengthens our presence on one of the most prestigious retail streets in the United States." This collaboration marks a major milestone in the evolution of Lincoln Road, opening doors to heightened consumer interest and revitalized foot traffic.

Why Lincoln Road? An Economic Resurgence

The choice of Lincoln Road is particularly timely, coinciding with an influx of over $3 billion in luxury investments in Miami. Development projects, including a full-scale renovation of The Raleigh Hotel and the creation of the Five Park landmark tower, signify an ambitious vision for the area’s future. These improvements not only enhance property values but also attract a more affluent clientele, increasing sales potential for retailers like Victoria’s Secret.

Miami’s Commercial Real Estate Growth

Miami continues to solidify its status as a premium destination, not only for fashion and lifestyle but also for long-term real estate value. Retail spaces are thriving, paralleling developments in the office sector, with an average of $57 per square foot for office listings in July. With substantial new construction underway, Miami is flexing its muscle in the commercial real estate market.

A Bright Future for Retail

With consumer habits shifting and retail spaces becoming more experiential, Victoria’s Secret’s new flagship on Lincoln Road is poised to become a retail beacon amidst this ongoing transformation. As major brands flock to the area and new investments continue to roll in, there’s an optimistic outlook for Miami’s retail future.

Retail Real Estate

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