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September 08.2025
2 Minutes Read

Why This REIT CEO Is Confident Buying Malls: Key Insights from the Real Estate Recovery

REIT buying malls amid real estate recovery depicted by a city mall entrance.

Understanding the REIT Landscape Amid Recovery Dynamics

The real estate market has been in a state of flux, particularly for Real Estate Investment Trusts (REITs). As highlighted by industry players, a significant opportunity exists despite challenging conditions. Many are questioning whether investing in malls is beneficial at this juncture. Alex Avery, CEO of Primaris REIT, believes that the current phase can be seen as a clean-up period following the tumultuous effects of the pandemic. Primaris now manages assets worth approximately $5 billion and is actively seeking further investments in mall properties.

The Resilience of Malls in Changing Markets

Although the overall market has faced lackluster returns, with a recorded annual growth of just over two percent on the S&P Capped REIT Index, some sectors are witnessing a resurgence. Industry leaders argue that malls are undergoing a transformation rather than extinction. This adaptive ability of mall properties suggests they still hold value for investors looking for stability. As noted in the upcoming 23rd annual RealREIT conference, discussions around evolving leasing strategies and tenant relations could reshape the traditional mall experience.

Potential Future Trends in Retail Real Estate

The future of retail real estate, particularly in the mall segment, hinges on how quickly and effectively companies adapt to consumer behavior post-pandemic. The trend towards hybrid shopping experiences — combining in-person and online engagements — will likely influence how malls rejuvenate. By investing in technology and upgrading properties to accommodate digital integration, real estate owners can create attractive environments that draw in customers.

Decisions Investors Can Make With This Insight

For investors in the real estate market, understanding these transformative dynamics is essential. The insights from leaders like Avery indicate that patience and thoughtful investment approaches may yield substantial rewards. It encourages potential investors to look beyond the surface of immediate challenges and examine the intrinsic potential and future-proofing strategies of retail properties.

Commercial Real Estate Investment & Development

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