
2023 Holiday Shopping Trends in Branson
As the holiday shopping season approaches, Branson-area retailers are poised for a bustling rush, equipped to attract both local and tourist shoppers. A blend of stylish clothing, unique arts and crafts, and various gift items means that shoppers will find an impressive array of options in one of Missouri's most sought-after shopping destinations.
The National Outlook
According to Deloitte's annual forecast, nationwide holiday sales are expected to grow between 3.5% and 4.6%, likely reaching up to $1.56 trillion from November 2023 to January 2024. E-commerce sales alone may rise by as much as 12.8% during this same period, indicating that many consumers are now prioritizing online shopping.
Notably, a survey by the National Retail Federation revealed that 39% of Americans plan to kick off their shopping earlier this year. With economic pressures mounting, including higher inflation affecting disposable income, many shoppers are seeking to maximize savings. As a result, they are emphasizing research and comparison shopping prior to making in-store purchases.
What This Means for Branson Retailers
Branson's retail scene is not just responding to national trends; it has shown resilience and growth in recent years. In 2022, the city's sales tax collections reached an impressive $17.6 million, supported by a robust occupancy rate hovering around 92%. Certain areas, like the historic downtown and the Branson Landing district, reported occupancy rates of up to 100% and 96%, respectively. Such statistics not only indicate a thriving marketplace but also set a promising backdrop for holiday promotions and seasonal sales.
A Unique Shopping Experience
Additionally, the relationships between retailers and their customers are evolving. Branson-area merchants aware of the evolving spending habits have begun favoring unique marketing strategies, including early promotions and competitive pricing to attract bargain-conscious shoppers. The combination of a strong local economy, a healthy influx of visitors, and proactive retail strategies may just yield a particularly successful season for Branson's retail market.
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