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April 15.2026

2 Minutes Read

How Equality Media + Marketing is Fighting Against Women's Homelessness

Confident woman in beige blazer, smiling, agency helping women at risk of homelessness

Building a Better Future: How One Agency is Tackling Homelessness

In a society where many take stable housing for granted, thousands of Australian women face the unsettling reality of homelessness. This pressing issue is addressed by Equality Media + Marketing, an award-winning agency led by Marilla Akkermans, whose mission transcends profit-making to include meaningful contributions to their community.

A Purpose-Driven Approach

Founded in 2018, Equality Media + Marketing has rapidly grown into a robust team of 30 individuals dedicated not only to media and marketing within the property sector but also to championing the cause of women at risk of homelessness. The agency's partnership with the Women’s Property Initiative reflects a strong commitment to social responsibility.

Acknowledgment of Challenges

As Ms. Akkermans points out, for every affluent buyer looking to invest in luxury housing, there is a stark reality that many Australians live without the security of a permanent home. A 2021 census revealed over 122,000 people sleep rough on any given night, highlighting the urgent need for action. This inherent imbalance within the housing market stresses the importance of corporate giving and sustained community engagement.

Recognition and Impact

The agency received the Contribution to Local Community Award at the 2025 REA Excellence Awards, recognizing their commitment to supporting the Women’s Property Initiative. This award not only validates their efforts but also provides additional funding for the initiative, enabling further assistance to those in need. Ms. Akkermans expresses deep pride in this acknowledgment, as it aligns with a philosophy of contributing to impactful change.

Fostering Long-Term Relationships

Beyond financial donations, Ms. Akkermans emphasizes cultivating long-term relationships that lead to deeper awareness and stronger community ties. She advocates that organizations should develop structured partnerships to track real differences made over time, reinforcing the notion that it’s not just about monetary contributions, but understanding and addressing the needs of the communities they serve.

Get Involved and Make a Difference

For businesses looking for purpose beyond profit, the example set by Equality Media + Marketing serves as an inspiring case. A strategic focus on giving back can lead to meaningful change, making a tangible impact on everyday lives. Join the conversation about corporate social responsibility—consider how your organization can give back and help those in your community facing housing insecurities.

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