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The Rise of the 'Buy Canadian' Movement
Canada's real estate market is experiencing an unexpected surge in its ski towns, highlighting the impact of the 'Buy Canadian' movement. As domestic travelers seek winter retreats, ski resorts and surrounding properties are seeing a notable rebound. According to the 2025 Winter Recreational Property Report by Royal LePage, real estate agents from 16 of Canada’s 18 largest ski destinations have reported increased sales as more Canadians prefer to vacation locally.
Shifting Trends in Vacation Habits
Phil Soper, the CEO of Royal LePage, noted that a combination of modest interest rate relief and a growing 'Buy Canadian' mindset is fuelling this newfound enthusiasm for slopeside chalets and mountain escapes. The heightened demand, with 47% of recreational property agents reporting increased inquiries, demonstrates a shift in vacation habits as Canadians look for comfortable, nearby escapes in light of international travel uncertainties and tariffs with the U.S.
Economic Factors Driving Demand
Interest rate fluctuations appear to be influencing this trend significantly. Reports indicate that Canadians are reconsidering their vacation options, especially as the financial landscape in the U.S. becomes increasingly unpredictable. The political climate has also prompted 54% of Canadians who own property in the U.S. to contemplate selling, particularly expressing concerns over the political situation south of the border. Many of those planning to sell intend to reinvest their profits into Canadian properties, further enhancing demand.
Addressing the Market Dynamics
Among the various factors at play, limited new construction in recreational areas coupled with high demand is keeping property prices strong. The average price of recreational homes rose by 3.8% year-over-year, reaching approximately $982,000. This resilience suggests that as the winter season approaches, Canadian buyers are eager to secure properties that provide relaxation, adventure, and a true sense of connection to nature.
Future Expectations and Trends
Looking ahead, the Canadian recreational real estate market, particularly in ski towns, shows no signs of slowing down. With the expected rise in prices and continued interest from domestic buyers, industry experts predict that the momentum will only build as resorts prepare for what is anticipated to be a lively winter season.
With this renewed focus on domestic tourism, the 'Buy Canadian' initiative not only benefits local real estate markets but also fosters a sense of community and national pride.
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