Howard Hanna Expands to Philadelphia After 70 Years
In a significant milestone, Howard Hanna Real Estate Services has officially entered the Philadelphia market, nearly 70 years after its founding in Pittsburgh. This expansion comes through a partnership with seasoned real estate broker Art Herling and his extensive team of 100 agents, who have built a notable reputation in the Philadelphia area.
The Importance of Philadelphia's Market
Philadelphia has long been recognized as a vital market on the East Coast, but until now, it eluded Howard Hanna despite the firm's efforts in Pennsylvania. According to CEO Howard “Hoby” Hanna IV, "This expansion reflects both our history and our future". The firm's growth into Philadelphia enables it to extend its commitment to serving local communities while empowering its agents.
Aligning Values in Real Estate
Herling, who began his real estate career with Weichert Realtors and later excelled at Long & Foster, stated that joining Howard Hanna felt like the right move due to shared values centered on family and community service. The partnership promises to support their continued excellence as they serve buyers and sellers across both city and suburban locales.
Building A Comprehensive Presence
With the addition of four new offices and over 100 agents, Howard Hanna is poised to significantly enhance its full-service presence in the Delaware Valley. F. Duffy Hanna, president of Howard Hanna Financial Services, emphasized the brokerage’s long-term commitment to Philadelphia, noting that this expansion will enable improved access to mortgage, title, and insurance services close to real estate transactions.
Strategic Movements in Real Estate
Howard Hanna’s strategic growth is not limited to Philadelphia; it follows a company rebrand that occurred for the first time in 40 years and the acquisition of Elegran Real Estate, which broadened its footprint into New York City. As the real estate landscape becomes increasingly competitive, Howard Hanna's Philadelphia expansion represents a calculated step to stay ahead in the industry.
Future Opportunities for Growth
As Howard Hanna continues to evolve, the Philadelphia market offers limitless potential. The collaboration with experienced leaders such as Art Herling sets a robust foundation for future endeavors, ensuring that Howard Hanna remains a key player in the real estate conversation throughout Pennsylvania and beyond.
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