International Week of Giving 2025: Celebrating Real Estate's Heart for Community

A Tradition of Giving Back: The Story Behind IWOG

As we commemorate the CENTURY 21^® brand anniversary, we also reflect on a deeply ingrained tradition—the International Week of Giving (IWOG). From its humble beginnings as a single day, IWOG has evolved into a powerful movement that not only exemplifies corporate responsibility but truly embodies the spirit of community upliftment. With its inception just four years ago, this initiative has forged a lasting commitment to service and compassion within the brand's culture.

A Spotlight on Community Champions

This year’s celebration has brought forth remarkable stories of individuals who have poured their hearts into improving the lives of others. For instance, CENTURY 21 Cityside was honored at the Easterseals Massachusetts Empowerment Celebration, thanks to the tireless dedication of the Bray family. Their role in spearheading initiatives for individuals with disabilities illustrates how businesses can bridge their goals with community needs.

Recognition and Impact: The Power of Advocacy

Similarly, Fernando Semiao, Broker/Owner of CENTURY 21 Semiao & Associates, received the Good Samaritan Award from Easterseals New Jersey for his impactful work. His long-standing support—raising over $130,000 for those with disabilities—highlights the significant impact that committed individuals can make. This advocacy encourages other enterprises to engage in meaningful charitable efforts, creating a ripple effect of goodwill.

Redefining Real Estate: More than Just Transactions

Moreover, Jim D’Amico of CENTURY 21 Integra illustrates the role of REALTORS® in fostering recovery and rehabilitation in communities. Awarded the Good Neighbor Award, Jim’s initiatives to create sober living spaces emphasize that real estate is about connections and enhancing the quality of life, not simply transactions. Such initiatives remind us that every effort counts and can contribute to a larger societal good.

The Future of Giving: Building a Better Tomorrow

As IWOG continues to evolve, it serves as a vivid reminder of what can be achieved when individuals and businesses unite for a common cause. This week is more than just a celebration; it is an invitation for everyone in the real estate community to participate in giving back, reinforcing the legacy of service that the CENTURY 21^® brand is committed to. Let us continue our journey of making positive impacts in our communities, embracing both innovation and philanthropy as we share our resources.