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Private Listing Platforms Redefining Real Estate Transactions
In a rapidly evolving real estate landscape, the Sarkis Team, a top luxury real estate group in Massachusetts, has launched a private listing platform named “Sarkis Soon.” This initiative comes at a time when brokerage firms are increasingly moving towards private listing platforms, striving to better control client relationships and maintain exclusivity.
The Luxury Market’s Demand for Discretion
Understanding the luxury market's unique dynamics, the Sarkis Team has introduced their platform with over $200 million in private listings. Co-team leaders George and Manny Sarkis emphasize that “Boston has always been a market built on relationships, discretion, and trust.” Thus, the “Sarkis Soon” platform not only respects these values but enhances them by providing a more curated experience for clients looking for exclusive and pre-market properties.
Why Team-Specific Platforms Matter
With major players like Douglas Elliman and Compass already investing heavily in private listing networks, the Sarkis Team aims to differentiate itself through a more controlled environment. Unlike broader platforms, their approach fosters a tailored experience with intimate access to high-value listings, reflecting their commitment to client confidentiality and personalized service. As George Sarkis notes, "The clients are our clients — they’re not Douglas Elliman’s clients, they’re The Sarkis Team’s clients.” This perspective allows for greater flexibility in managing listings and engaging with potential buyers.
A Network Fostered by Relationships
Moreover, the Sarkis Soon platform creates a beneficial link between agents and high-end buyers. By requiring basic registration for viewing listings, the platform ensures serious inquiries and fosters a community that values collaboration. The initiative aligns with their ethos of “co-broke or go broke,” underscoring the importance of maintaining relationships with the broker community.
Insights into Future Innovations
Looking ahead, the Sarkis Team plans to expand the reach of their platform by developing a mobile application, anticipated to launch in early 2026. This commitment to technological innovation reflects a forward-thinking mindset, aiming to keep pace with evolving buyer behaviors and market trends.
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