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May 13.2026
2 Minutes Read

Prime US REIT and KBS Choose CBRE to Enhance Midtown Atlanta Office Leasing

Prime US REIT and KBS Appoint CBRE as the Exclusive Leasing Agent for 510,000‑SF Midtown Atlanta Office Tower

Prime U.S. REIT Partners with CBRE to Elevate Atlanta's Office Space

In an assertive move to enhance office leasing opportunities in Atlanta's competitive Midtown district, Prime US REIT and KBS have appointed CBRE as the exclusive leasing agent for the impressive 171 17th Street, a 510,268-square-foot Class A office tower. This strategic decision underscores the growing demand for high-quality offices and aligns with recent trends where tenants increasingly seek properties that prioritize amenities, sustainability, and accessibility.

The Allure of 171 17th Street

Located within Atlantic Station, 171 17th Street boasts cutting-edge features such as column-free floor plates and floor-to-ceiling glass that provide plenty of natural light and stunning views. The building has achieved LEED Gold certification, among other accolades, reflecting Prime US REIT's commitment to sustainability—an essential consideration for today’s environmentally-conscious tenants.

Market Trends Indicate Strong Demand

According to CBRE's recent research, Midtown Atlanta is currently thriving with a notable 99,000 square feet of positive net absorption recorded in Q1 2026. The area remains a top choice for businesses, driven by factors like quality building designs and strong sustainability credentials—elements that 171 17th Street exemplifies. Tenants are drawn to environments that support employee well-being and foster engagement, traits that are increasingly becoming non-negotiable in today’s office market.

Why It Matters for Tenants

As the landscape of office work evolves, understanding tenant preferences for quality spaces equipped with modern amenities is more crucial than ever. Features like EV charging stations, on-site cafes, and convenient access to public transportation combine to create a work environment that not only meets but anticipates tenant needs. The strategic appointment of CBRE aligns with these trends, ensuring that 171 17th Street remains competitive as organizations consider long-term leasing decisions.

Conclusion: Shaping the Future of Office Leasing

The decision to appoint CBRE as the exclusive leasing agent for 171 17th Street is a forward-looking step by Prime US REIT and KBS that reflects broader market trends. As companies adapt to the new realities of office space usage, developments like this will be at the forefront of reshaping Atlanta's commercial real estate landscape.

Leasing Strategies & Tenant Relations

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