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Keller Williams' RED Day: A Global Commitment to Community
On May 8, 2025, Keller Williams LLC (KW), the largest real estate franchise by agent count, observed its 17th annual Renew, Energize, and Donate Day, known as RED Day. Since its inception in May 2009, KW agents across the globe have dedicated this day to community service, reinforcing their corporate culture of giving back.
Community Engagement: More Than Just Realty
RED Day is a testimony to the Keller Williams philosophy of prioritizing people over profits. Agents are encouraged to unite and volunteer alongside local nonprofits, enhancing both their communities and relationships with residents. As Sasha Murphy, a leading agent from Maui, Hawaii, puts it, “RED Day is more than just an event—it’s a powerful expression of who we are.”
Inspiring Stories of Commitment
From restoring farms to supporting children in need, the stories from RED Day are as diverse as the agents involved. In Fargo, North Dakota, agents like Kyle Olson found pride in planting vegetables, showcasing how even simple acts can contribute to a great cause. Meanwhile, in South Carolina, volunteers have teamed up to assist the Child Abuse Prevention Association for over six years, exemplifying sustained community involvement.
International Outreach and Local Impact
This year, efforts have expanded globally with activities like blood donation drives in Saudi Arabia and renovations of summer camps in Slovenia, underlining that community service knows no borders. The ongoing collaboration with local and international partners not only underpins KW's commitment but also sets a precedent for other organizations to follow in fostering community ties.
Honoring Lives: A Moment of Reflection
RED Day also serves as an important time for reflection and honor, as seen in Belize, where a monument was unveiled to memorialize lives lost in tragic circumstances. This highlights a poignant aspect of community service: remembering and honoring those we’ve lost.
As Keller Williams continues to embrace its core value—people—agents worldwide are blossoming to make a difference, one community at a time. For further updates on RED Day, follow the #REDDAY hashtag across social media platforms and visit thrive.kw.com.
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