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July 31.2025

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Explore How The Agency Secured the Golden I Award for the Farralone Estate Campaign

The Agency Triumphs with Golden I Award for Farralone Estate Relauch

The Agency has secured a prestigious accolade, winning Inman’s Golden I Award for the best sales and marketing campaign for its re-launch of the renowned Farralone Estate. Known historically as the "Frank Sinatra Estate," this iconic property had suffered a long history on the market, fluctuating for over 13 years until its recent revitalization.

Strategic Repositioning Breeds Success

Under the leadership of Craig Knizek and Blair Chang, the estate was repositioned not only as a stunning architectural marvel but also as a lucrative investment opportunity. The marketing team employed an innovative approach, combining detailed market research with creative branding strategies to emphasize the property's hidden potential. The campaign showcased a variety of uses including high-end corporate retreats, luxury events, and premium vacation rentals.

A Collaborative Effort Creates Impact

This award-winning campaign was strengthened by a dedicated team, with contributions from experts like graphic designer Sara Reitenbach and a thorough PR strategy led by Laura Corrigan and Andrea Delgado. Together, they created a new visual identity through a unique logo and executed a media strategy that allowed them to reintroduce the estate to the market effectively.

The Results Speak Volumes

The collaborative effort resulted in a dual sale of nearly $8 million, affirming the impact of strategic marketing in real estate endeavors. Rainy Austin, President of The Agency, expressed immense pride in the team’s accomplishment, highlighting the creativity, strategy, and teamwork that culminated in this recognition.

Furthermore, The Agency celebrated additional accolades, with its affiliates nominated as finalists for various other Golden I awards. These accolades not only represent individual achievements but also underscore The Agency's commitment to excellence within the real estate industry.

Your Next Move in Real Estate

If you’re considering a property venture, take inspiration from The Agency's success story of the Farralone Estate. Their meticulous approach to marketing and collaboration can be a guide for you in navigating the competitive real estate market. Ready to make a move? Let’s get started!

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Explore How The Agency Secured the Golden I Award for the Farralone Estate Campaign

The Agency Triumphs with Golden I Award for Farralone Estate Relauch

Strategic Repositioning Breeds Success

A Collaborative Effort Creates Impact

The Results Speak Volumes

Your Next Move in Real Estate

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