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August 13.2025

2 Minutes Read

Rocket Teams Up with Viral Nation to Revolutionize Homeownership Stories on Social Media

Vibrant house with neon icon, abstract digital art.

Rocket's Bold Move to Enhance Visibility in Social Media

Rocket Companies, a major player in the mortgage lending industry, has taken a significant step in amplifying its brand identity by hiring Viral Nation as its first social media agency of record. Following the success of their Super Bowl ad, which generated an astounding 247 million views through a targeted social media campaign, the collaboration aims to harness the power of storytelling to connect with potential homeowners.

Unifying Marketing Approaches

Since hiring Jonathan Mildenhall as their first group chief marketing officer, Rocket has sought to unify its marketing strategies under a compelling narrative: homeownership as a pivotal part of the American dream. In a recent statement, Mildenhall emphasized that everyone is deserving of the chance to envision themselves as homeowners, underscoring the emotional resonance that homeownership brings.

Strategies to Stand Out in the Social Landscape

With their social media presence lagging behind other consumer brands like Netflix and Wendy's, which boast millions of followers, Rocket aims to differentiate itself by sharing authentic client stories and leveraging influencer ambassador programs. Mildenhall's vision for this new strategy is clear: “When people see others like them owning their dream, it sparks belief.” By emphasizing realism and community support, Rocket hopes to cut through the noise of curated perfection that often dominates social media.

Growing Market Presence

The appointment of Viral Nation comes during a critical period for Rocket, as they endeavor to expand their share in the mortgage market significantly. With their acquisition of Redfin and other strategic initiatives, they aim to not only increase their influence but also transform how homeownership is perceived culturally. This strategic partnership could reshape the narrative around mortgages and homeownership, providing insights and guidance to aspiring buyers.

Call for Action

As they embark on this journey, Rocket encourages individuals looking for commercial or residential space to engage with their evolving offerings, promising a narrative that resonates with shared experiences and dreams.

Real Estate Market Trends

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Rocket Teams Up with Viral Nation to Revolutionize Homeownership Stories on Social Media

Rocket's Bold Move to Enhance Visibility in Social Media

Unifying Marketing Approaches

Strategies to Stand Out in the Social Landscape

Growing Market Presence

Call for Action

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